Working with the Media

Media releases
In order to capture the editor’s interest you should provide a story that is newsworthy, i.e. look for angles of interest to the general public or unique selling points.

Where possible, provide a relevant, high quality and captioned photographic image. Make sure you have permission of the photographer and anyone in the photo to use the image. Always acknowledge the photographer.

Ideally, a media release:

• should be limited to one page – if the news outlet wants more they will ask;
• has 1.5 or double-spaced typed copy on one side of A4 headed notepaper identifying the name of the organisation;
• has short concise paragraphs – think in terms of who, what, where, when, why, how – with facts;
• sets out information in descending order of importance – if used, the copy may be edited and is usually cut from the bottom up;
• should provide a contact name, telephone number and date at the end of the release;
• should attach additional background information, e.g. biographies of performers; and
• makes sure that any funding is acknowledged. The funding body will provide the correct wording and logos to use.

Remember when preparing written material:

• be clear, concise and accurate
• always check the source of all material, and
• don’t rely on the computer spell-check!

Media contacts
You should develop a list of relevant local media contacts and keep their email addresses in a file where you can make contact with them as a group when you need to.  Where possible get to know key people in the industry and invite them to events or create an event especially for them to brief them about your project. Check deadlines and make sure that your release reaches the journalist or broadcaster in time.

Media contacts in Queensland
Lists of media can be found on the following websites.

Newspapers  www.apnap.com.au

Radio stations, newspapers www.truelocal.com.au

TIP
Your local community development office or library may also be able to assist.